Lorenzo MontezemoloWhat does it take for an image to go viral and be shared on dozens of websites? Is it a matter of chance or does luck favor the prepared? What can we do to make our pictures more shareable and popular? Would you be ready to handle and exploit the unexpected interest?

These are all questions that I discussed together with my guest of this week, Lorenzo Montezemolo, whose Fog Fingers photograph has recently and unexpectedly skyrocketed into the realm of viral images, having been published on the front page of Reddit, PetaPixel, Bored Panda, BoingBoing, Colossal, the Washington Post and others.

Lorenzo is a landscape and nature photographer living in the San Francisco area. He has owned a camera since he was six years old, but it’s only been in the last 5-10 years that he’s become truly “serious” about photography. Photography is not his main profession but it is most definitely his main passion. While he enjoys traveling to far-flung places with his camera, he considers himself fortunate to live in a place where natural beauty is so close by — often just a short drive away. Besides photographing landscapes, seascapes and fogscapes in and around Northern California, he has spent several weeks the past few winters chasing the Northern Lights in Iceland and northern Norway, with plans to return to both again this coming winter.

Fog Fingers © Lorenzo Montezemolo
Fog Fingers © Lorenzo Montezemolo
Duration 34m 15s.

If you liked this episode, please tell us in the comments below, or leave us a review on iTunes. Thank you!

Our guest for next week will be Susan Onysko.

Music for this episode: “Zanzibar” Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/


TTIM 43 – Going Viral with Lorenzo Montezemolo
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